01 — Product · Startup
Imigo
An app for people moving countries. It gathers the guidance and resources of a migration journey into one place, so the next step is obvious.
01 — The company
Technology for what comes next.
A creative technology company in Muscat. We build software, systems, and spatial products for companies ready to move first.
02 — About us
A startup company with a working history.
Novaco started from a simple pattern. A company has an idea, and it needs a product that can actually run. For more than ten years that has meant websites, apps, marketplaces, and the systems behind daily operations — in more than five countries, including Oman, the UAE, and Iran.
The company is young. The practice is not. We still sit with the idea, the interface, and the engineering, then ship a first version people can use.
- 10+years building products
- 5+countries
- 50+projects shipped
04 — Selected work
Proof, from companies we have built with.
Each project is a product, a system, or a brand presence. Open one to read the short story and see the picture.
02 — Systems · Mobility
Darb
Roadside assistance that joins WhatsApp, an operations desk, and a live map. A request finds a nearby provider instead of waiting in a queue.
03 — Systems · Retail
HyperMax
A raffle built for stores across Oman. OCR reads the invoice, a custom algorithm counts the points, and a valid receipt becomes an entry without a clerk retyping it.
04 — Product · Events
Sun Ticketing
Ticket sales with coupons and an affiliate system. Organizers sell, run a promotion, and see which partners actually filled the room.
05 — Systems · Fitness
Elara Studio
Software for yoga and fitness studios. Packages, members, CRM, and the admin that usually lives in five different tools — held in one studio system.
06 — Brand · Outdoor media
Oman Tower
A digital home for Oman’s tower advertising company. Prime locations, the structures themselves, and a clear way to enquire about a campaign.
07 — Product · Marketplace
Xecorent
A multi-vendor car rental platform. Many fleets, one place to filter by city, model, and duration, then call or message the company that has the car.
08 — Product · Marketplace
Rent Car Spot
A marketplace in Oman that connects drivers with car owners and rental companies. The booking stays simple. The back office keeps every photo, listing, and approval in order.
09 — Systems · Advertising
United Group Media
ERP and automation for a digital outdoor network in Oman. Clients, campaigns, billing, and the daily running of screens — taken out of scattered sheets.
10 — Brand · Aquaculture
Golden Shrimp
A company farming and selling shrimp in the UAE and Oman. The site carries the hatchery, the product, and the standard they work to.
11 — Brand · Care
Charisma Clinic
A clinic in Oman. The site introduces the practice, the treatments, and how to find the room — calm type, a clear doctor, and the hours up front.
12 — Brand · Music
Ali Rahimi
A DJ and producer in Oman. The site is a stage: oversized type, the figure in the middle, and a way into the shows and the sound.
13 — Brand · Events
GML
Lighting and sound for events. The page is built to feel like the room: direct, loud, and specific about the experience being made.
03 — What we make
The company offer, in eight lines.
Four are the work we already ship. Four are the new ideas: company databases, AR and VR, property tours, and food you can see before you order.
01Core
Web platforms
Sites and product interfaces companies use to sell, book, and explain themselves. Fast pages, a clear structure, and a point of view.
02Core
Mobile apps
Customer apps for life in the Gulf. Onboarding, bookings, memberships, payments, and the small flows that have to feel obvious.
03Core
Business systems
ERP, CRM, and operations software. Campaigns, billing, members, fleets, and the admin work that should not live in a group chat.
04Core
AI & automation
WhatsApp flows, OCR, invoice reading, and live dispatch. Software takes the repetitive step. People keep the judgment.
05New
Business databases
We gather the data a company already has — sheets, inboxes, old software, staff knowledge — then clean it into a database people can use.
06New
AR & VR
Spatial technology for brands that want to be walked through, not only scrolled. We prototype and build augmented and virtual experiences.
07New
Real estate VR tours
Walk a property before the viewing. Layout, light, and finish, shown as a place — for buyers, tenants, and the sales team.
08New
Restaurant AR food
A guest points a phone at the table and sees the dish. Scale, texture, and plating — before the order is placed.
05 — How we start
From a rough idea to a first version.
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01
Hear the idea A conversation on WhatsApp or a short note. We want the problem, the people, and what “done” looks like.
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02
Shape the product The flow, the screen, and the system behind it. Small enough to build, sharp enough to show.
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03
Ship it A working version in the world. Then we tighten it with the people who actually use it.
06 — Contact
Tell us the idea.
Novaco is taking new work. A product, a database, a virtual tour, or a menu a guest can see on the table. Send it while it is still rough.